Sports TV's Ratings Revolution: Why Nielsen's New Metric Isn't an Overnight Solution
In the gritty landscape of 1970s professional football, quarterbacks were less protected athletes and more human punching bags. Each Sunday, these gridiron warriors endured bone-crushing hits and relentless defensive assaults that would make modern players wince. The era was defined by brutal, unforgiving gameplay where quarterbacks were expected to absorb punishment as part of their job description, with little of the protective rules that exist in today's NFL.
Defensive linemen and linebackers treated quarterbacks like human tackling dummies, launching themselves with reckless abandon and minimal consequences. Helmet-to-helmet hits were common, concussion protocols were non-existent, and the quarterback's resilience was measured by his ability to get back up after being repeatedly slammed to the ground. It was a time when toughness wasn't just admired—it was demanded.